Microsoft Ad Services

Bing has its own paid search platform, which is often ignored by many advertisers due to its market share among search engines. The Bing platform allows advertisers to display search ads on Bing and Yahoo.

At Kingseo we run campaigns on Bing/Yahoo for several of our clients, and we find that although the search volume is lower compared to Google, the traffic comes at a cheaper cost and, if you know the keywords that already work for your business, can offer a great opportunity for greater online exposure.

Bing/Yahoo campaigns have great benefits:

Conversions tend to be cheaper, for the simple reason that many competitors are comfortable using Google and do not make the transition.

It is the default search engine in Internet Explorer, which is still one of the largest web browsers in use today, so there is a captive audience.

Creating a Bing account is as simple as exporting your AdWords compilation and importing it into Bing. Although some checks are required, such as adding custom URL tags, this saves a lot of time and is something Bing has worked hard to improve for the user.

Passionate people have experience managing Bing and AdWords accounts, often with the goal of exploring new areas of performance using the merits of both search engines.