Advertising on Instagram

Would you like your brand's visual story to be told to more people?

Since Facebook bought Instagram in 2013, it has grown from 90 million users to over 500 million users today, making it the fastest growing social network. Every business can tell a visual story, whether corporate or creative, and many big brands now use Instagram advertising to amplify this.

While it's all about the visual story on Instagram, it can generate KPIs of all kinds, whether it's brand awareness, website traffic, leads or sales. Ad formats on Instagram have a very clear call to action, so you can make sure that people who are genuinely interested in your product or service click.

Once that story has started, we can help you expand on it, and since Instagram is owned by Facebook, we can take advantage of its many targeting options. We can target people by demographics, locations, education, work, interests, behaviors and even life events, such as having a child or moving house. Overlaying these means we can define the audience very clearly and present them with ads that generate results.

We can also create custom audiences, which allows us to target users more specifically. A common example of this is creating a list of people who have already visited your website and showed interest in your product or service. Another example would be uploading an existing email list to show them ads on Instagram.

As an Instagram advertising agency, we manage paid campaigns for brands across many industries. The Instagram advertising landscape changes every day with new ad formats and optimization opportunities presenting themselves all the time. It's our job to stay up to date, so having one of our Instagram specialists working for you means your business will always be using Instagram advertising in the best possible way.