Aimed at improving the performance of your online channel through constant iteration and measurement.
- Objectives and actions
Every product is used by users, some with different profiles and consequently with different objectives in the use of the application or website.
Our task is to identify those objectives, promote or encourage them, and simplify the processes or actions to create a suitable experience.
- Information units
- Hierarchy per user
- User person
We detail and group all the information to be communicated in independent units of information.
This allows us to prioritise them by importance for the different user profiles that access the website.
In this way, we organise the information by relevance and ensure that we do not include empty or redundant text in our designs.
- Hot sections
- Actions and CTAs
The structure of the interface must include aesthetic factors, but fundamentally it must be designed to be easy to interpret and comfortable to use.
To this end, we use descriptive texts and clear and intuitive layouts, which also conform to the mental models of the users. In other words, our job is for them to quickly find what they are looking for, and for them to clearly see the steps to follow to reach their objective.
- Informational writing
- Sales letters
- Honest communication
We do not believe in persuasive texts or those that treat readers in an innocent or idealised way. We believe in texts that, in content, provide useful information or knowledge for the reader. And in form, they facilitate understanding and assimilation.
Just as books have not ceased to exist, long texts have not lost their importance. The public simply expects them to have something to say.
Web Design School.
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How can a product designed by you help me?
We put beauty and functionality at the service of a product tailored to the needs of your business and your customers.
Driven by data and insights from your users, we create creative digital solutions that have the power to transform your brand.
How does the agency work?
Can you help me to boost my new website?
Our iterative CDS (objective - hypothesis - actions - analysis) working method allows us to focus on each objective of the strategy.