Setting up and managing campaigns for charitable organizations

FOR EXISTING AD GRANT USERS

At Kingseo, we keep up with Google's changes to the charity Ad Grants scheme so we can make sure your nonprofit's paid PPC advertising not only stays within the guidelines, but delivers good results.

As of January 2018, Google tightened its regulations for charities with an existing Ad Grants account as part of a broader effort to improve the relevance of its ads to users.

New Google regulations for charities

Ad Grants must have a specific geographic focus

All campaigns feature at least two ad groups.

All the ad groups have at least two active ads.

We have several site link ad extensions in all campaigns.

The click-through rate should be kept above 5%.

The account is logged in at least once a month.

A change must be made to the account every 90 days.

Charities should keep an eye on their Ad Grants campaigns to ensure that they do not violate the new guidelines and have their account revoked.

Leaving the legitimacy of your grant in the hands of our trusted PPC team will give you one less thing to worry about, ensure you maintain a steady flow of relevant traffic to your site and give you more time to focus on running your charity.

To make sure your nonprofit's Ad Words grant stays within Google's strict guidelines, please contact us.