Audience and brand

Search intent

Every Google search carries with it a user intent. Sometimes, for the same search, there are users looking for different things. If we want to be in the top positions, we must understand perfectly what our customers expect to find when they make that query in Google, in order to answer it in the clearest and most comfortable way.

Study of your target audience or customer research

Each user segment is a world, whether by age, interests, gender, profession, nationality, or many other variables. People express themselves, interact, think and decide differently.

It is important to know our target audience's habits, tastes, concerns, problems, values, etc. because this is the path that will lead us to be able to communicate effectively and respond to their needs with our solutions.

Elaboration of buyers persona or ideal customer profiles

We create 3 ideal customer profiles for all projects. We rely on our clients to define each profile, based on biographical data (nationality, age, profession, etc.), personality and tastes.

We will give our customer's name and surname, the brands he/she consumes, the media where he/she is informed, objections, sensitivities, concerns and we will create a file together with an avatar that represents him/her.

From that moment on, we will stop communicating with users in general, to communicate with Sergio Perez, for example.

Design and copywriting

Once we know Sergio, it will be easier to communicate with him. We will work on the art of persuasion, with messages that are relevant to him and the simplification of all texts and communications.

We will design a visual style according to your perception and we will elaborate a navigation and conversion process that is simple, clear and direct.

In short, we will help Sergio to easily find what he is looking for, in just a few steps and with a brand he trusts.