Digital marketing audience research

Quantitative and Qualitative Audience Research

Quantitative: complete survey software

We use a survey-based audience insight tool called GlobalWebIndex as the backbone of our quantitative audience research. Each quarter, GWI surveys around 650,000 consumers in 47 countries, representing 2 billion people worldwide. By building our own audiences to reflect your target customer, we can assess their attitudes, interests and behaviors to build an accurate profile of their digital habits.

Qualitative: user interviews

If you really want to dig deep into the experiences of your target audience, face-to-face (or at least screen-to-screen) user interviews are a great way to ask exactly the questions you want answered. Our UX experts are skilled interviewers and know exactly the right questions to ask to identify a user's desires and pain points.