Data-driven digital marketing strategy

The evolving digital landscape

We provide our clients with a tailored digital marketing strategy that will solve your business challenges.

The evolving digital landscape is advancing at a faster pace than ever before, driven predominantly by new digital technologies. As a result, consumer behavior is constantly changing. Consumers have easy access to information and can connect with brands through different digital platforms: websites, search engines, social networks, e-commerce stores, price comparison and product review sites.

In this complex digital ecosystem, building brand awareness, increasing customer engagement and driving sales or repeat purchases requires a data-driven digital marketing strategy.

Data-driven digital marketing strategy

Audience data is at the heart of our digital marketing strategy here at Kingseo Digital. We collect and analyze large volumes of data from different digital touchpoints to develop actionable insights and a data-driven marketing strategy. We help you answer key questions, which include:

KPIs: what does success look like? What should you track and measure to evaluate digital performance and return on investment (ROI)?

Audience/Persona: Who are your target audiences and where do they hang out on various digital platforms? What are their needs and behaviors?

Competitors: Who are your competitors? How can you use digital marketing to stay ahead of the competition?

Channel mix: what is the best mix of digital media channels to ensure an effective and profitable outcome that aligns with business objectives and KPIs? How do you map different media channels to the consumer decision process? What is your optimal paid, earned and owned media budget?

Content - What content should you develop? Do you have enough content to engage and interact with the right audience? How can you use audience data and information to develop content and send messages to customers?

Roadmap: how do you implement your digital marketing strategy for continued success? What does a short- and long-term plan look like? What is the best way to govern a digital roadmap?

We provide our clients with a tailored digital marketing strategy that solves a range of business challenges. Our senior digital marketing experts will work with you to identify opportunities in your industry sector.

With a wealth of experience in travel, finance, consumer packaged goods, retail, fashion, property, charity and education, we can help your business develop and achieve its goals with a solid digital marketing strategy.