Hierarchy and internal linking
The hierarchy of pages and how they link to each other is a very interesting exercise (from our geeky point of view) and has a huge impact on the positioning capacity of your website.
In addition, they are also involved in the navigation that users do within your website. What do you think, do we make it easy and well targeted?
Image, metadata and URL optimization
Each element of the web is relevant to the quality of the whole. Optimized images make the web load faster and also attract traffic from Google Images, the url will help both the user and Google to understand our website and navigate through it.
With metadata you can get the visibility and persistence needed to attract more people. Let's say, it can be our best showcase in some cases, and in others, a tool to communicate with Google.
Auditing and proofreading of content
Most websites have unnecessary, irrelevant, outdated, or even repeated content. If we want to do things right, we must control every piece of content on the page, curate it, and enhance its usefulness.
Content, under a strategy, is one of the elements with the greatest potential to attract traffic and generate sales.
Semantic planning of titles and pages
We know what Google is all about. We know what it likes, what it absorbs and we know what makes things easier for it. We will plan your page semantically so that Google correctly assimilates all the words and concepts for which it is relevant (and maybe a few more ;).
This semantic area for which your page will be relevant, is the one that will directly influence which type of searches you will rank for and which you will not.
