Content performance analysis

Who doesn't love the excitement and magic of a good performance? Believe it or not, performance analysis of your content is more similar to theater than you think. Imagine your content as actors and actresses captivating their audience, the performance analysis as a written review of the play, and the content team at Kingseo as your playwrights.

At Kingseo we specialize in bringing you the joy of a Shakespearean comedy while avoiding Greek tragedies at all costs. We put a lot of time, research and effort into our content strategies. The circle of content strategy begins and ends with performance analysis. At the beginning of the process, we find out where you are in the market; at the end of our content campaigns, we review how far we've come in meeting your objectives.

All the content we create is designed with performance in mind: content objectives, targets and tracking methods are defined from the beginning, at the strategy stage.

Once we know where we are headed, we find creative ways to get there and follow the path to success through excellent execution.

When at the end of the road you ask yourself: "was it worth it?", we'll let the data speak for itself. Ascending graphs and green arrows are our favorite views and we like to generate lots of them for all the right metrics. When evaluating the success of our content, we like to take a holistic view, analyzing its performance across different channels. From social and referral traffic to signups and sales, we'll present a good picture of how your audience finds your content and how they behave when they're on the site.

And then? Well, we take a bow, of course.